I am an SEO professional with 10 years of experience in search engine optimisation and website development, combining strategic thinking with hands-on technical execution to improve organic visibility, website performance, and search accessibility.

My approach goes beyond keywords and metadata. I focus on building technically sound websites, improving content relevance, strengthening information architecture, and aligning optimisation efforts with user intent and business objectives.

I believe effective SEO requires both understanding what search engines need and knowing how to implement the improvements that make a difference.